Fomo

Use the Fomo form when a designer wants to create a sense of urgency on the tag. FOMO messaging helps customers feel that an offer may not stay available for long, which can encourage faster decisions. This is especially useful for campaigns, short-term promotions, restaurant specials, event sales, limited product drops, and time-sensitive booking offers.

​

FOMO status

Turn on Show urgency message when you want the tag to display urgency cues. If this is off, the FOMO setup stays hidden from customers.

​

Urgency message types

PeekTag currently supports three urgency styles:

• Limited-time offer
• Happy hour
• Count down

Each one works a little differently, so the designer can choose the one that fits the experience best.

​

Limited-time offer

Use Limited-time offer when the offer should end at a specific date and time. This option is useful when you want to tell customers that the promotion will expire soon. The designer can set an exact end moment and can also choose whether a countdown timer should be shown. Common use cases:

• a weekend restaurant deal
• a one-day product promotion
• a launch discount that ends tonight
• a booking offer that expires before a certain date

If the countdown toggle is enabled, customers can see the time ticking down, which makes the message feel more immediate.

​

Happy hour

Use Happy hour when the offer is active during a specific time window instead of one single deadline. This is useful when the tag owner wants the urgency to appear only during certain hours, and optionally only during certain days as well. The designer can configure four main parts here:

​

Include date range

Turn this on when the happy hour should only run between specific start and end dates. Example:

• only during a holiday week
• only for a weekend event
• only during a 3-day campaign

​

Include time range

Turn this on when the happy hour should only run during certain hours of the day. Example:

• every day from 4:00 PM to 6:00 PM
• lunch deal from 12:00 PM to 2:00 PM
• late-night menu from 9:00 PM to 11:00 PM

​

Starts at

This is the start time of the happy hour window.

​

Ends at

This is the end time of the happy hour window. Happy hour is a good fit for:

• restaurant drink specials
• afternoon coffee promotions
• salon booking discounts during quiet hours
• store offers that should only appear during a daily campaign window

​

Count down

Use Count down when the urgency should be based on remaining quantity instead of time. In this mode, customers see how many items, slots, or units are still left. This works well when scarcity matters more than a clock. Examples:

• 12 left for a limited product drop
• 5 seats left for an event or class
• 3 tables left for a booking window
• 8 portions left for a special menu item

This is useful when the tag owner wants to show limited availability in a direct and easy-to-understand way.

​

Choosing the right FOMO style

A simple way to decide:

​

Tip

Use FOMO carefully. The message works best when it matches something real, such as an actual end date, a real time window, or true limited availability. Clear and believable urgency usually performs better than exaggerated pressure.